The story starts (on 5/8) with AT&T trying to pitch it as a $0.99 phone before the weekend starts. (That's right 99 cents for a cellphone). Then it continues (on 5/13) with AT&T no longer offering the phone. Now (on 5/24), in just over two (2) weeks - it appears to be DOA (Dead on Arrival).
To complete the story, the CEO said he would quit (and here), if this is not successful. He has quit - as well as a many HTC executives.
Moral: Don't put your eggs in the Facebook basket.
No HTC First "Facebook Phone" for the UK.
Launch of HTC 'Facebook' phone put on hold in Europe
HTC's CEO Reportedly Said He'll Resign If The Company's New Phone Fails
HTC executive exodus now includes Asia CEO