Thanks to this loyal reader for the news story
This Irate Cookbook Author Represents A Swelling Threat To Facebook's
$6 Billion Ad Business
http://www.businessinsider.com/2014s-biggest-threat-to-facebook-2013-12
From the story:
"The problem for Facebook is that appearances are reality — and to
Facebook page managers, small like Stiavetti or big like several
national retailers we spoke to, it appears that Facebook is shaking
them down for bigger ad spends. They feel like suckers in a
bait-and-switch scheme.
"
