Sunday, June 23, 2013

What Facebook’s Ad Cut Means for Advertisers

Facebook has announced it is cutting its current 27 ads to about 13.

The remaining 13 ads will be overhauled and streamlined to make it
simpler for marketers to choose ads that fit their objective. Facebook
also decided to do away with a big ad menu and promised to offer
marketers a simple menu based on goals and objectives for which
Facebook promises to deliver suitable ad packages. This is good news
for smaller or medium-sized advertisers that may not have input from
an agency or previous results to build on and who may be more likely
to increase leads with results-based ads.

The most prominent ad product to be axed is Facebook's "Sponsored Stories."