Sunday, June 23, 2013

What Facebook’s Ad Cut Means for Advertisers

http://www.digiday.com/platforms/what-facebooks-ad-cut-means-for-advertisers/

Facebook has announced it is cutting its current 27 ads to about 13.
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The remaining 13 ads will be overhauled and streamlined to make it
simpler for marketers to choose ads that fit their objective. Facebook
also decided to do away with a big ad menu and promised to offer
marketers a simple menu based on goals and objectives for which
Facebook promises to deliver suitable ad packages. This is good news
for smaller or medium-sized advertisers that may not have input from
an agency or previous results to build on and who may be more likely
to increase leads with results-based ads.

The most prominent ad product to be axed is Facebook's "Sponsored Stories."
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